creativity and innovation as a new approach in human capital

this question has always been put forward in the mind of curious people why some countries have developed termed in spite of very few natural resources and facilities while other countries have not developed in spite of having more suitable resources and facilities. various factors such as economy, culture, geography, etc. are perhaps a background to answer this question, but there is a more important factor that, in similar conditions, causes the development of some countries and that factor is to consider human resource as a fundamental capital and how to use their abilities and talents. the phenomenon of creativity and innovation, like many peculiarities of human beings, are found in all mankind and it is these motivations and individual and environmental conditions that make the creativity factor vivid. among the features of intelligent organizations are: systemic thought, easy accessibility to information and so on all of which have originated from the well-beginners of creative and innovative people. this article deals with innovation and creativity, as the most important haman capitals, the relationship of brain and creative thinking, powers comprising mind capabilities, divergent and convergent thinking and the factors making innovations and creativity. the findings of this research indicate that with respect to increasing change and transformations of today’s societies, the organizational thinkers in the 21st century are different from the thinkers in the 20th century. critical thinking following creative thinking has created a new approach in the human capital of organizations. therefore, the organizations that have employed this approach are successful.